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UX Designer Job Description

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Now the digital age has been rampant. All industries are vying to transform their businesses from conventional to online. The migration process will not succeed without the role of UX Designer. UX Designer is a vital position in today’s digital industry. Basically, to simplify it, UX Designer focuses on meeting users with products, the psychology behind decisions, usability best practices, flow, architecture, and the overall intuition of what they design. Let us find out more about the UX Designer job description.

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UX Designer Job Description

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UX Designer job description

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What does a UX designer do?

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They have a role and responsibility to ensure every company’s digital channels, such as websites or apps, are very visitor-friendly. It can be measured by its design indicators, colour display, ease of access, features within the web or the app itself, and much more. To find out what visitors want it takes research on the visitor experience when visiting a web or app. UX Designer usually works with teams from Product Manager and Tech to realize it. After getting the data, they only started designing the look of the website adapted to the data about the visitor experience.

A UX Designer will have some of the following job functions:

  • Information Architecture
  • Sitemap
  • User Flow
  • Low Fidelity Wireframes
  • High Fidelity Wireframes (sometimes)
  • Prototype creation

The task of the User Experience Designer is basically to build an architecture that can be used within products and streams that are intuitive to the user.

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What is the role of a UX designer?

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The business in charge of User Experience (UX) and User Interface (UI) is an evolution of the Web Designer position. The emergence of these trades follows the complexity of the web. But also because of the importance of interaction and optimization of web and mobile platforms. These businesses are most often open in e-commerce activities where customer journeys are paramount in platform design and customer conversion.

The UX Designer is in charge of the user experience. That is, an online platform specifically designed to meet the expectations of the Internet user. The UX is primarily a matter of experience between the user and the brand. A brand that makes its goods and services available online. The optimization of the user experience affects the structure of the data and features made available to the user. It will have to meet some of the criteria that are critical to users. Criteria such as accessibility, visibility, simplicity, intuition, credibility, trust.

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What are the skills required for UI Designer?

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The UI Designer is responsible for improving the user interface. Its goal is to make online browsing easier and more intuitive. It must also meet design codes while respecting the brand’s identity. Work on the user interface is done downstream of the work on the user experience. It improves the work of organizing content, previously thought by the UX Designer. The UI is about highlighting graphic and textual elements to balance the visual elements according to the website’s objectives. Subsequently, the UI will be able to work on the fluidity of the animations, the visibility of decisive elements and the accuracy of the design. All this will have to be in agreement with the theme of the web platform.

It can be said that the UI is part of the work done on the User Experience (UX). Therefore, these two concepts cannot be separated. They are part of a global approach to improving the design and organization of an online platform. Their first idea is to make users want to come back.

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UI/UX Designer Job Description

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The work of the UX and the UI Designer is confronted with different media. Each has different characteristics and specificities. Specific features such as computers, mobile phones, tablets, smartwatches and connected glasses and cars. These different media reveal different specificities that will have to be taken into account: the size of the screen, the loading time, the technologies for reading web data (search engines, touch navigation, notifications …).

The UX / UI Designer is primarily in charge of making the mock-ups and models, necessary for the final realization of graphic optimizations by the developers. He works as a project manager on the design of an online platform, which may already exist or be under construction.

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UX Designer’s Main Responsibilities

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Identifications of the main issues of the web platform,
Developing a typical profile of the user who will visit the platform,
User studies to identify blocking features and areas for improvement in a web platform,
Creating storytelling in accordance with the brand image, aimed at eliciting emotion among Internet users,
Completion of a design study highlighting the project’s problems and various proposals (mock-ups) that will help to draw the first lines of the project,
Following the decision of the project guidelines and the first drafts, specifications will be made to refine the graphic choices through models to draw the future interface,
A/B testing is also a common practice that can be implemented to judge the relevance of the new interface and to make further adjustments.

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Difference between UI designer and UX designer

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UI design and UX design are the two terms most commonly mentioned in web and application creation. The two terms are often placed together in one term, the UI/UX design, as if the two terms have the same meaning when in fact have different meanings. Often we have trouble finding a description of the difference between UI and UX. But don’t be afraid! Check out the following article on the differences between these terms.

“UI” in UI design stands for “User Interface”. User Interface is the graphical layout of an application or a website. The user interface view consists of a user-clicked button, read text, images, sliders, text entry fields, and all items that interact with the user from a web or application. This includes screen layouts, transitions, interface animations and any micro-interactions. Any kind of visual element, interaction, or all animations that have to be designed.

The work is done by a UI designer. They decide and create what the interface look and feel of an app looks like. The UI designer must select the colour scheme, button shape, line width and font used for the text. Usually, the UI designer is a graphic designer. They should care about aesthetics, ensure the application interface is attractive, visually stimulating and fits the profile of the application or site. A UI designer needs to make sure every visual element feels unified, both aesthetically and purposelessly.

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“UX” stands for “User Experience.” User Experience relates to experience and interaction in using an application or website. Is the experience smooth and intuitive or clunky and confusing? Does app navigation feel logical or feel original? Does interaction with the site give its users the feeling that they can efficiently complete the task they want to accomplish or does it feel like a difficult struggle? The user experience is determined by how easy or difficult it is to interact with user interface elements that have been created by UI designers.

A UX designer should pay attention to the design of the website’s user interface, and this is why most people are confused about the difference between UI and UX. The difference is that UI Designers are tasked with deciding and designing how the user interface looks, while UX designers are tasked with determining how the user interface experience can operate.

So, the UX designer determines the interface structure and functionality. How to organize all the parts intertwined with each other. In short, they designed how the site or app interface worked. If it works well and feels smooth, the user will have a good experience. But if navigation is complicated or not intuitive, it’s likely a bad user experience. UX designers work to avoid this second scenario.

It’s a very collaborative process, and the two design teams have to work closely together. UI design and UX design involve a very different set of skills, but both are integral to each other’s success. Both UI and UX designs need to be executed and perfectly aligned in the hope that users get an excellent interface look and interaction experience.

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What skills do you need to be a UX designer?

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Mastery of bitmap and vector creation software (such as Photoshop, Illustrator or Adobe Suite InDesign) and machining tools,
Good technical knowledge of front-end technologies, including HTML and CSS for the web, but also knowledge of various constraints such as adapting the platform to different screen sizes (responsive),
In-depth web culture and a good understanding of trends in graphic design and technology on the internet,
Agile project management concepts are also appreciated.

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Qualities

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Creativity and basic artistic notions (artistic training is generally appreciated),
Teamwork,
Sense of observation

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Career developments

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The profession is between graphic skills, marketing and a web culture, which will allow different profiles to evolve into various functions, from web project manager or artistic director.
Training and experience

Graduated with a BTS, IUT or a bachealors (Schools, universities …) and from specialized training in the digital and multimedia sector, the UX or the UI Designer usually has a first experience in web design or marketing. The creation of a portfolio presenting his work is highly appreciated.

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