What Is Salesforce And Its Benefits?

As we all know, Salesforce CRM is the most popular CRM platform today, used by many businesses around the world to improve customer relationship management processes and business efficiency. Do you know what specific value Salesforce brings to a business? What is Salesforce and its benefits? Let us take a look.

What is Salesforce?

Salesforce is a software company headquartered in San Francisco, United States, that offers a variety of web-based solutions. Salesforce is a CRM system where all departments (sales, marketing, customer service, etc.) work on a common platform. This provides a 360-degree view of the customer.

This tool allows any business to manage their interactions with customers, prospects and contacts. This company specializes in the distribution of cloud-based management software. It also provides hosting solutions for business applications.

Founded in 1999, Salesforce gradually proved its position in the CRM market and surpassed big names like SAP and Microsoft. Salesforce has a 19.5% share of the global CRM market, far ahead of its closest competitor, SAP, with only 8.3%. Considered one of the most progressive companies in the world by Forbes, Salesforce is changing the way businesses interact with their customers, like Adidas, Air Asia etc..

Why Salesforce?

Salesforce, the world’s best customer success management platform, is designed to enable its users to perform many tasks such as sales, service, market analysis and customer connections at the same time. It has gathered the unique CRM (customer relationship management) solutions it offers under a unique integrated platform. With the point of view it offers in order to prevent differences of opinion between departments, customer requests can be followed under a common perspective. Today, with its customer network of 150,000 distinguished companies, it offers customized solutions for everyone and plays the role of the biggest supporter in the development processes of businesses

The platform is far from restricting the user’s mobility, on the contrary, it supports the user in their works in line with all their needs. Among the features that come standard with the membership are: customer and lead relationship management, in-house collaboration and communication applications with partners, and a cloud storage system where valuable data (data) is stored.

Salesforce applications include:

– Sales Cloud

– Service Cloud

– Marketing Cloud

– Commerce Cloud

– Salesforce Engagement

– Salesforce Platform

– Salesforce Integration

– Salesforce Analytics

– Salesforce Industries

– Salesforce Communities

– Salesforce Productivity

What are the Benefits of Salesforce?

Below are some of the main benefits of Salesforce –

Improves customer service

In order for customers to return after the first purchase, and then become loyal customers, you must do good after-sales customer care. Using Salesforce Marketing Cloud, you can easily connect with customers, quickly solve problems, and ensure customer satisfaction. Salesforce provides tools to help you effectively manage customer data, and easily personalize interactions with customers.

Increase customer base

In sales, understanding customer needs and psychology is the golden key of success. Salesforce enables users to collect, process, and analyze large volumes of high-quality information. Salesforce users can come up with an effective business strategy to turn potential customers into loyal customers. Specifically, you can use the data obtained from Salesforce to outline customer profiles, devise personalized marketing strategies to reach potential customers or retain old customers.

Create a great shopping experience

Even if a lot of people visit your website, if they don’t make a purchase or leave contact information, your marketing strategy is considered a complete failure. Any mistake, such as slow download speeds or out-of-sync multimedia channels, will turn a perfect business plan into a piece of paper. With Salesforce’s tools in hand, you’ll be able to design a perfect customer journey that delivers a consistent customer experience across all channels, thereby achieving your original marketing goals.

Save time and money

Salesforce’s artificial intelligence (AI) helps users automate management tasks, such as updating customer information, sending follow-up emails, creating invoices, filing complaints. Moreover, users can also customize applications to suit their own needs and communicate with other users. This means you don’t need to develop apps yourself. When you use Salesforce software, investment costs are lower because you don’t have hardware costs.

Flexible Accessibility

When using the Salesforce CRM platform, you only need one thing – an Internet connection. You and your team can access Salesforce anywhere, on any device (from PC to mobile), at any time. This feature is extremely convenient, especially in the context that everyone has to work from home these days.

Other advantages are faster implementation and more efficient sales processes.

What are the advantages of Salesforce?

Salesforce is a cloud-based software company. The name Salesforce refers to both the company, which is currently an international provider of cloud computing solutions for various enterprise domains, and its flagship product, Salesforce Sales Cloud. With its cloud-based CRM solutions, Salesforce offers companies a platform where corporate areas such as sales, marketing and customer service can work together in an integrated manner. The goal is to improve customer relationship management (CRM).

For Salesforce users, here are some features that set the platform apart from the rest:

Quick Installation and Adaptation: In traditional CRM software, it can take months or even years for the process of installation and use, but with Salesforce, this can be reduced to months or even weeks.

Easy to Use: This is the area, where Salesforce is the most dominant compared to its competitors, it provides the user with many advantages in the system. Instead of learning the program, the user can devote more time to their own development in the system, and can easily use third-party applications within the Salesforce application in an integrated manner.

Effective Results: With its ease of use and high customization possibilities, businesses can adapt to their own business models as soon as possible and get effective results from this system.

Accessibility: Salesforce is an easily accessible platform that is preferred by small and medium-sized businesses with its affordable price.

Salesforce with its outstanding features is an indispensable software to guide the future development of businesses. Today, many companies use Salesforce applications or migrate their existing systems to the Salesforce platform. As a result, the demand for Salesforce development has increased significantly. The fact that Salesforce is the third most innovative company in the world today is an indicator of its development.

What Is Salesforce And Its Benefits?