The team you will be a part of

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

 

This role in summary

In marketing, the role of a category is to help companies promote and brand a group of related products. It can also help set the context for a product and help a prospect understand a company’s value

Your responsibilities will include

o Responsible for delivery of Category P&L
o Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
o Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
o Responsible for tracking and mitigating competition actions
o Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
o Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
o Responsible for New Product Development, Launch and Project Management
o Stakeholder Management

External : Collaborate with Vendors
Internal:

• Collaborate with platform teams, design, procurement and supply chain team towards product development
• Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions

Minimum requirements

At Least 2 years of sales & 5-7 Years in Category Management/ Brand Management

Full Time MBA

Preferred skills and experiences

1. P&L Management
2. Consumer Insight & New Product development
confidence
3. Marketing Communication