What Is E-marketing?

What is E-Marketing?

E-marketing, that is, electronic marketing, is the marketing of products and services to users over the internet. E-marketing is a concept that emerged with the widespread use of the internet and its use in business life. Electronic marketing offers many advantages such as reaching a larger audience, reaching long distances, reducing costs and saving time.

Electronic marketing is not just about opening a website and advertising the site or placing a banner on any site. An efficient e-marketing strategy should be implemented to get best results. Priority attention should be paid to the optimization of the website according to search engines, search engine ads, banner campaigns and methods on other sites.

What are the E-Marketing Methods

E-marketing methods include methods that can announce products and services through websites.

Email:

Personalized messages sent to customers. Your customers should be able to easily exit or continue the e-mail service you have provided.

Membership, gift etc. promotion systems:

It is the advantage system that you offer to those who are members of your website or to users who are frequently contacted. The extra advantages and services you will provide will have a positive impact on site visit rates.

Marketing with search engines:

In a part of the page listed as a result of any search made on search engines, advertisements with a link are displayed. For example, when making a search for jewelry on the search engine, advertisements about jewelry can be found on the page.

Banner:

They are online advertisements. They are colorful ads that appear at the top of the page, usually on popular websites. When you click on it, the link to the relevant site is linked.

E-commerce website:

These are virtual stores where you can showcase products and services 24/7. Services such as discounting on special days, offering gift options, and offering customizable products can be your e-marketing strategy.

Advantages of E-Marketing

The advantage of online marketing is that it has faster results and measurable features compared to classical marketing methods.
Able to reach a wide range of consumers in an environment that has not been met by competitors.
Ease of obtaining information about any commodity and its features due to the strong spread of the Internet.
The ability to focus on the target segment of potential customers, unlike other marketing methods.
The possibility of obtaining the commodity from any person, be it an individual or an organization.
The possibility of completing buying and selling operations without the need for the buyer to go to the place of the commodity, so it is possible to pay via the Internet as well.
Low costs of e-marketing compared to the costs of regular marketing, it is within the reach of everyone.
The possibility of obtaining detailed reports on the marketing campaigns and thus analyzing them to reach the weaknesses and strengths.
The sales process path is direct from the producer to the user without having to go through the classic distribution channels.
Can add products to market quickly and make changes to sales plans very quickly.
Can track sales activities that have occurred, the steps and the results obtained.
Creating dialogue between companies and consumers
Can distribute programs and information about products via E-mail or file transfer.
Can keep an eye on competitors
An environmentally friendly way to avoid the need to use papers, leaflets and other materials that may harm the environment.

Disadvantages of E-Marketing

E-Marketing is not without its drawbacks, some of the disadvantages of e-marketing are as follows;

The existence of some fictitious companies or they may be fraud, whether they are companies exhibiting their products or consuming companies.
The lack of confidentiality in dealing, as the hacker’s Internet may break and enter the company’s information and many hacking operations.

Summary

E-Marketing is a mixture of marketing and technical concepts, combined in terms of design, development, advertising and sales etc.. with the purpose of creating added value for businesses and customers. This is because electronic systems can support customer requests for information. history storage and customer behaviour including building relationships with customers This affects the increase and retention of the customer base (Customer Acquisition and –Retention) and facilitates business operations in its entirety.

E-Marketing brings benefits to businesses in many ways, both for entrepreneurs or product owners and customer groups Make your business run faster and with low cost